When a real-world event happens (an election, a royal death, a tech failure), your entertainment content must immediately comment on it. Black Mirror is notorious for this. When the deepfake scandal broke, the show released an episode about deepfakes within weeks. Popular media then covered the episode as if it were news , which drove viewers to Netflix, which generated more media.
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Imagine a romance film that changes its dialogue based on the trending relationship advice on Reddit that morning. Imagine a live news anchor interviewing an AI-generated character from a blockbuster movie about a political event. When a real-world event happens (an election, a