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Deepfakes, copyright collapse, and a flood of "sludge content"—generated garbage designed purely to game the algorithm. When AI can produce 10,000 episodes of a reality show overnight, human curation becomes more valuable, not less.
Similarly, now traffics in hybrid forms. We have video essays that are 4 hours long about a single video game. We have podcasts that function as long-form journalism but are released like episodic television. We have "unscripted" reality shows that are more meticulously produced than traditional sitcoms.
This era had distinct advantages: quality control and a shared cultural experience. When M A S H* aired its finale, over 100 million people watched the same screen. When Michael Jackson released Thriller , everyone heard it simultaneously. The gatekeepers—studio executives, editors, and producers—acted as filters. They decided what was worthy of the public’s attention. www wwwxxx com
In the span of a single human lifetime, the way we consume stories, music, and news has undergone a revolution more radical than in the previous 10,000 years combined. The phrase entertainment content and popular media used to mean a trip to the cinema, the weekly arrival of a glossy magazine, or gathering around the radio. Today, it means an infinite, algorithmic firehose streaming directly into our pockets.
Today, we are oversupplied with content but starved for connection. The platforms have mastered the science of the click, but they are still failing at the art of the story. As we move into the age of AI and synthetic media, the most radical act you can perform is to pay attention—deeply, quietly, and intentionally. Deepfakes, copyright collapse, and a flood of "sludge
Niche communities will finally get the content they desire. Do you want a film noir set in ancient Egypt starring your dog as the detective? AI might let you make that in five minutes. The long tail of popular media will become infinite.
Tools like Sora (text-to-video) and Suno (text-to-music) mean that a single person can now produce what once required a crew of 100. This is terrifying and exhilarating. We have video essays that are 4 hours
The "infinite scroll" eliminates decision fatigue. You do not choose what to watch; the algorithm chooses for you. This leads to a unique type of media consumption known as "context collapse"—jumping from a war report to a cat video to a political hot take to a recipe in the span of 60 seconds.