"The most successful creators on Earth (from MrBeast to the McElroys to Marques Brownlee) all work in entertainment. They aren't failing upwards. They are mastering the most complex communication system in human history." Conclusion: The Creator’s Manifesto So, why are you doing entertainment content and popular media?
If you run a blog, a YouTube channel, or a social media account focused on movies, video games, celebrity news, or viral memes, you have likely faced a moment of existential doubt. Perhaps a relative asked, "When will you get a real job?" Or a colleague in a more "serious" industry (finance, medicine, engineering) looked at you with a mixture of pity and confusion. The question, whether spoken aloud or lurking in your own head, is always the same:
It goes to entertainment.
And the next time someone asks you why you aren't doing something "more important," smile. You know the truth: there is nothing more important than understanding what moves people. And right now, they are moving to the rhythm of popular media.
That assumption is wrong.
What is your "why"? Share your personal reason for creating entertainment content in your own bio or next video. Own the question, and you own the conversation.
Every day, over 1.5 billion people log into YouTube. Over 3 billion are on social media. The average American adult spends over 11 hours per day consuming media. If you want to change minds, sell products, promote activism, or build a community, you do not ignore where the people are. You go to the party. Why Are You Doing This -Pure Taboo 2021- XXX WE...
Do not apologize for the medium. Apologize only for the lack of intention. Create with purpose. Analyze with rigor. Engage with empathy.
