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To survive, popular media must stop trying to be "important" and start trying to be "extractable." And the audienceāthe link in the chaināneeds to ask themselves: When we remove all the friction, all the distance, and all the silence between a story and our reaction, what are we losing? Consider House of the Dragon . When a character dies on a Sunday night, by Monday morning, The Ringer has a podcast analyzing it, Twitter has a "RIP" meme format, and Instagram has a carousel post of "The 5 most shocking deaths ranked." Every time you send a friend a timestamped YouTube link, every time you post a "review" in a subreddit, every time you Shazam a song from a Netflix end credits scene, you are the minimal link. You are the shortest distance between the screen and the world. Ā |
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