Japan And Starring Misa New | The Lucky Bunny By Covert
Misa New brings a haunting stillness to her performance. With minimal dialogue (fewer than 50 words in the entire piece), she communicates loss, desire, and quiet rebellion through micro-expressions and stylized movement. Critics have compared her to a fusion of early Chiaki Kuriyama and a more melancholic version of Ana de Armas.
But what exactly is The Lucky Bunny ? Is it a short film? A fashion editorial? A psychological thriller set to an ambient score? The answer is all of the above. With Covert Japan’s signature gritty-chic direction and Misa New’s arresting screen presence, this collaboration has redefined what a "music visualizer" or "branded content" can be. the lucky bunny by covert japan and starring misa new
In the ever-evolving landscape of digital art, cinematic music videos, and independent storytelling, it is rare to find a project that truly defies categorization. Enter The Lucky Bunny by Covert Japan and starring Misa New —a project that has rapidly become a cult sensation across platforms like YouTube, Vimeo, and art house streaming services. Misa New brings a haunting stillness to her performance
Whether you are a fan of cyberpunk cinema, minimalist storytelling, or simply want to see Misa New deliver the performance of the year, The Lucky Bunny is essential viewing. But what exactly is The Lucky Bunny
Thematic analysis also reveals deeper layers. The "lucky bunny" symbolizes the empty charms of late-stage capitalism: we carry our rabbit’s foot, our crypto wallet, our four-leaf clover, but luck becomes a trap. Misa New’s character repeatedly wins small bets (a coin toss, a claw machine game) but loses her memory, her identity, her warmth.
Her chemistry with Covert Japan's direction is undeniable. The camera lingers on her hands, her reflection in puddles, the way she holds the ceramic bunny. It is a career-defining role that has already sparked viral edits on TikTok under the hashtag #LuckyBunnyGlitch. To understand The Lucky Bunny , one must understand Covert Japan . Unlike traditional production companies, Covert Japan operates as a "ghost studio"—no website, no social media manager, only cryptic teasers posted at irregular intervals.
There is already speculation about a sequel. A post-credits scene (yes, a 22-minute indie visual album has a post-credits scene) shows a different character finding the lucky bunny in a trash can, whispering: “Now you’re mine.” Fans believe this teases either a second chapter starring a new lead or a possible return of Misa New in a prequel.
