But here is the hard truth: You cannot be everything to everyone. To truly claim your territory—your very own country—you need a strategy that moves beyond vanity metrics and into career capital.
Whether you are a CEO building a personal brand or a banjo-picking singer-songwriter trying to break out of Nashville’s underground scene, the rules of engagement are the same. Your social media content is your career.
If you have 1,000 people who will pay $10/month (Patreon, Substack, Fanhouse), you make $120,000/year. You don't need 1 million followers. You need 1,000 buyers.