Invest in the catalogue. It is your exhibition’s immortality. Are you planning an upcoming show? Download our free "Exhibition Catalogue Pre-Production Checklist" to ensure you don't miss a single deadline, from photography to the final proof.
These are lighter, often softcover, and designed to be handed out to prospective buyers or produced in a run of 500. They are marketing tools. They feature fewer essays and more high-gloss visuals. The goal is to sell the art on the wall, not the book itself. EXHIBITION CATALOGUE
Whether you are a painter preparing for your first solo show or a curator organizing a biennial, remember: The exhibition lasts six weeks. The walls will be repainted. The art will ship away. But the remains on the shelf, waiting for a scholar in 2100 to open it and discover exactly what you did. Invest in the catalogue
These are massive, expensive (often $50–$100+), and academic. They are usually published by the museum’s press or a university press. They are designed for long-term study. Print runs are small (1,000 to 3,000 copies). They focus on retrospectives or thematic historical surveys. They feature fewer essays and more high-gloss visuals