The proliferation of piracy websites like Filmyzilla forced the industry to adapt and innovate. Producers and distributors began to explore new distribution channels, such as streaming services and social media platforms, to reach audiences directly. The industry also started to invest in digital rights management (DRM) technologies to protect their content from unauthorized distribution.

The impact of online piracy on the film industry cannot be overstated. According to a report by the International Federation of the Phonographic Industry (IFPI), the global music and film industries suffered losses of over $29.2 billion in 2016 due to piracy. In India, the film industry estimated losses of over ₹ 1,500 crores in 2019 due to piracy.

The battle between anti-piracy efforts and piracy websites like Filmyzilla became a cat-and-mouse game. As law enforcement agencies and the film industry stepped up their efforts to shut down piracy websites, new sites emerged to take their place. Filmyzilla, in particular, became notorious for its ability to evade shutdowns and continue operating.

As Dhoom 2's popularity soared, a notorious website called Filmyzilla began to gain traction online. Filmyzilla, along with other similar platforms, started to offer pirated copies of the film for download. The website's operators used various tactics to evade law enforcement and continue their illicit activities. Filmyzilla's rise was a symptom of a larger issue: the growing demand for pirated content and the ease of accessing it online.