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The goal of the game is not to pick the better option. The goal is to realize that the game itself is rigged. The creator doesn't care if you prefer the red pill or the blue pill, the dog or the cat, the city or the country. They only care that you choose to engage.
Within hours, the video had crossed 10 million views. But it wasn't the food that went viral; it was the . The creator had dubbed a specific, high-pitched voiceover over the clip: "You think you know? No. Tell me now. Kand mo better?" desi mms scandal kand video mo better upd
But since you read this entire article, you have already lost. Welcome to the internet. What do you think? Was this article better than the last one you read? Kand mo better? Drop your angry comment below. The goal of the game is not to pick the better option
As seen in political echo chambers, the "Kand Mo Better" format forces users to pick a side. Once you pick a side (Team Burger), you are inclined to defend it against Team Taco with increasing aggression. What starts as a food debate ends with personal insults and block lists. They only care that you choose to engage
We are likely seeing the evolution of "Kand Mo Better" into a sleeker format: "Kand Mo?" (dropping the "better"). Or the ironic variant: "Kand Mo Worse?" (asking which option is more terrible).